The 30 second challenge

Time is a barrier to giving. Which is why anything that helps speed up giving helps increase response. Premium micro-donations are proof of point.

Donating on-line can be fairly torturous. It takes time. It's utterly infuriating. Well not unless you're our friends at PayPal. These guys know what they're doing. It took less than 30 seconds for me to donate to the Flood Appeal today – and that included Gift Aid.

Give it a go.

And thanks PayPal and Mission Fish for getting involved.