Monday, 26 July 2010
Friday, 23 July 2010
Facebook has just reported its 500 millionth user, it knows more about me than my mother does (or apparently the government) and its privacy terms haven’t been very popular.
The other ‘big news’ about Facebook is targeted advertising. It’s undoubtedly very clever and will work with the right selections and creative.
I saw the above ad for Shelter the other day. It stood out because of the way it boldly states that they know I support Oxfam. The selection is spot on - I support one charity and therefore may well support others.