Friday, 24 December 2010
Wednesday, 22 December 2010
Unfortunately this isn't the obligatory, 'We're closed for Christmas' blog post. You'll have to wait two more days for that.
However, this is much more exciting! As yesterday's slightly weird blog post alluded to, our clients (hopefully some of whom are reading this right now!) have been/are/will be receiving their Open Christmas presents very soon!
Not to give the game away to anyone who hasn't had theirs yet, but our card/present/frame combo is all about heroes and the people who inspire us.
The reason there might be quite a lot of activity on here however, is because there's £500 up for grabs (for the charity of your choice – doesn't have to be your own!) to whoever can guess the names of Open's heroes. There's 15 to guess inside your Christmas cards. You can submit your answers here and we'll let you know the winners and all the answers in the new year!
Tuesday, 21 December 2010
What you're looking for will be up here soon, do not worry.
If you have no idea what I'm talking about, keep an eye on the post...
Sorry this is so cryptic.
Monday, 13 December 2010
Then charities came along...
Now, relatively often, things need to look home-made, rough-round-the-edges, grubby. Real.
And 'real' is the key here. The nature of the beast that is 'charity' is that people - donors, campaigners, supporters – don't want to see their money going to waste. So, if some flashy, foil-blocked, 400gsm, full-bleed, die-cut, ever-so-beautiful piece of communication drops through your door asking for £15, chances are you aren't gonna part with your hard-earned cash.
Now, this isn't rocket science. It's nothing more than common sense. The things we're sending into people's lives need to be believable more than anything else. But at a time when lots of people are more concerned with 'building their brand' (read: make the logo bigger), than creating something that actually works, it's not always the easiest argument to have.
The one thing you can't argue against though is results. Throughout 2010, we've produced 'inside track' communications for WWF, World Jewish Relief and Medical Foundation to name but three that have all performed unbelievably well. The most interesting thing about all of this, though, is the fact that these photocopied, straight-from-the-desk-of-the-CEO packs work best for high value donors.
When I first started at Open, I found it absurd that those people who give you the most money end up getting the least beautiful communications. Logic dictates it should be the other way round – surely you get what you pay for? Logic doesn't necessarily build successful campaigns though, reason does. And when you think about it, a piece of communication that is believable and real and personal can only serve to bring your most valued donors even closer to the charity. Mass-produced will work for some, but the cream of your donor crop need to feel special, wanted and close.
Don't worry about me though – as we begin to meet a lot of donors online and through their phones, there's lots of beautiful design still to be done too!
PS if anyone wants to sponsor me for volunteering at Crisis this Christmas, feel free!
Tuesday, 7 December 2010
Monday, 6 December 2010
Monday, 29 November 2010
Thursday, 25 November 2010
Tuesday, 23 November 2010
Wednesday, 17 November 2010
i) Pester power is there to be harnessed for charities who can send volunteers and good products into schools.
ii) Primary school teachers are naturals when it comes to getting a response. I struggled to explain tiger conservation for a couple of minutes. Then my host said, "Who wants to stop the nasty men killing tigers." Sixty hands went up.
Friday, 12 November 2010
While flattering in one sense (someone thinks I am both young and revolutionary) it is a bit worrying that Tim, Mark, Rebecca and I were on the way back from meeting a new client and, in our eyes, dressed relatively smartly.
Wednesday, 10 November 2010
Friday, 5 November 2010
Thursday, 4 November 2010
Wednesday, 3 November 2010
Tuesday, 2 November 2010
So here to change the face – or at least, the interface - of online giving is Nadanu. This New York-based web platform mimics the experience of real-life giving, offering donors the chance to drop virtual coins into an eCharityBox (or onto an eOfferingPlate for churches) and watch them fill up as time goes by.
Simple idea. Satisfaction guaranteed.
Monday, 1 November 2010
Thursday, 28 October 2010
Tuesday, 26 October 2010
Well so does the word of God. So there.
This wonderful nugget comes courtesy of Mr George Smith. If you have anything at all to do with writing to people to ask for money then you should buy his little book. And his big book.
Thursday, 21 October 2010
We're not actually closed, but with James and Tim out of the country, the builders are in knocking through to next door and our new creative studio.
Tuesday, 19 October 2010
As well as worshiping at the feet of the Elischer, we'll be doing a couple of quick talks about our WWF Tiger thing at the SOFII workshops and, I hope, getting in some nice long runs along the beach.
Anyway, in the unlikely event that you are here looking for more information about Open, can I recommend that you don't bother visiting our frankly embarrassing website and instead call me on +44 7768 398482. Or, better still, call Tim on +44 7967 373174 – he's much more charming than I am.
Then we can buy you a drink and say hello.
Crazy advert from 10:10. Nothing like a convincing argument to get people to do something, eh...
Might have to try that one. Letter bomb in a reminder letter? Anthrax in a £1 pack? Maybe not.
UPDATE>>> 10:10 apologise for REALLY BAD video, although it might be a little too late as Sony distance themselves from campaign. Woops.
Thursday, 14 October 2010
Here is an interesting campaign idea from Amnesty International, especially since our Christmas appeal for Christian Aid – on a very similar subject – is winging its way to the printers as we speak.
Thursday, 7 October 2010
...this very minute. What good fortune I am still at work for some live blogging.
Monday, 4 October 2010
Thursday, 30 September 2010
At a time when we're super busy with Christmas appeals and reminders, everything is suddenly so much easier when you get an amazing story and amazing photos to go with it. Step forward Concern Worldwide.
Friday, 24 September 2010
Luckily, WWF also bagged best website (with no help from us whatsoever) and made the whole event worthwhile.
Must sleep now.
Thursday, 23 September 2010
Wednesday, 22 September 2010
I could do the whole 'Back when we started in Tim's spare bedroom we never thought...' kind of thing. But it just sounds lame. So instead, I'm going to adopt my two of my favourite strategies – delegation and procrastination. I'll ask everyone in the company for their favourite moment of the last year and post them tomorrow along with a picture of us all.
In the meantime, though, everyone here would like to thank the wonderful organisations who've trusted us to generate the love and the money they need to change the world. And Tim and I would like to thank the wonderful people – both inside Open and out – who have helped us do it. You know who you are.
Friday, 27 August 2010
Time is a barrier to giving. Which is why anything that helps speed up giving helps increase response. Premium micro-donations are proof of point.
Donating on-line can be fairly torturous. It takes time. It's utterly infuriating. Well not unless you're our friends at PayPal. These guys know what they're doing. It took less than 30 seconds for me to donate to the Flood Appeal today – and that included Gift Aid.
Give it a go.
And thanks PayPal and Mission Fish for getting involved.