When it comes to donating to charity, there’s something vaguely unsatisfying about doing it online. Sure, it’s quick, easy and painless. But it’s also not much fun – and there’s none of the feel-good glow you get from rattling your cold, hard cash loudly into a charity bucket.
So here to change the face – or at least, the interface - of online giving is Nadanu. This New York-based web platform mimics the experience of real-life giving, offering donors the chance to drop virtual coins into an eCharityBox (or onto an eOfferingPlate for churches) and watch them fill up as time goes by.
Simple idea. Satisfaction guaranteed.
Hannah
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