Friday, 27 August 2010
The 30 second challenge
Time is a barrier to giving. Which is why anything that helps speed up giving helps increase response. Premium micro-donations are proof of point.
Donating on-line can be fairly torturous. It takes time. It's utterly infuriating. Well not unless you're our friends at PayPal. These guys know what they're doing. It took less than 30 seconds for me to donate to the Flood Appeal today – and that included Gift Aid.
Give it a go.
And thanks PayPal and Mission Fish for getting involved.
Wednesday, 25 August 2010
Friday, 20 August 2010
Self Moderation in Action...
Bloody Hell...
So far, the UNICEF appeal has 71 likes and 218 comments.
A few are like this...
But most are like this...
For once I really don't know what to write. Go and see it for yourself.
James
How Big Exactly?
I wonder how you make a Google map of how huge it has to get before the rest of the world gives a s**t.
James
Tuesday, 17 August 2010
Sort it out!
Oxfam - Northern Pakistan has been affected by the worst floods in living memory
UNICEF - This emergency is bigger than the Tsunami, Haiti, and the last Pakistan earthquake put together
Secretary-General Ban Ki-moon - In the past I have visited the scenes of many natural disasters around the world, but nothing like this
Daily Mail - End of the Road for Clampers
Daily Express - Your Pension Pot Crashes
The Independent - Thanks for the Memories
The Mirror - The Kelly Files...No more lies
The Telegraph - Questions over Blair donation to British Legion
The Guardian - Taliban call for joint inquiry on civilian deaths
If you haven't. Please do...
Monday, 16 August 2010
Nothing says urgent like a stamp!
Not so long ago, James mentioned how bizarre the idea of using 'bespoke' stamps was to create a feeling of urgency. As if every charity in town has these ready-made stamps lying around just waiting for the next emergency! The funny thing is, I can't think of a better way to do the job...
Tuesday, 10 August 2010
Some random thoughts on interviews and designers
Last week proved to be an exceptionally busy one here, not least due to an emergency appeal for Christian Aid and street activity for British Red Cross in response to the Pakistan floods. As well these though, we were interviewing designers and design interns. A strange situation for me to be in, as not so long ago ago it was me being interviewed.
Friday, 6 August 2010
iStock Cares...
Thursday, 5 August 2010
Charity Gets Daring
Wednesday, 4 August 2010
It's nice to be asked
Greenpeace have invited me to a party in Sipson at the end of August. That’s the place where the third runway for Heathrow Airport was to have been built if it weren’t for our successful campaigning (and the coalition Government).
Inviting supporters to do stuff and be involved is great. Asking them to actually come to a party or meet a beneficiary is normally a privilege reserved for people with 'major donor' status. I’ve always thought that this is nuts.
There’s always the irrational fear that if you invite thousands of 'regular givers' to visit your centre or project, all of them will say yes and swamp you. Some will, but most won’t. So I don’t understand why we don't ask donors to participate more.
I can't make the party in Sipson, and I bet most recipients won't either. But it made me, and I imagine many other supporters, happy to be invited.
And the people that do go to the party? Donors for life, I guess.
Mark