Wednesday, 20 July 2011

Charity Peter

What the chuff is Vic doing with our Charity Peter?


Matt

Friday, 15 July 2011

God Love the Irish

One week. One letter. One million Euros and counting...

Concern worldwide is way ahead of target and we couldn't be happier. The economy may be failing, but the generosity of the Irish people seems to be alive and well.

James

Thursday, 7 July 2011

Sack Your Creative Agency


The secret is out. We generate all our ideas on Wheel of Concept and then just stick them into PowerPoint.

Really, anyone can do this stuff. In fact, if you also bookmark this site you could sell a load of modish social media snake-oil too!

See you at the dole office.

James

Wednesday, 6 July 2011

It must be fun working for Greenpeace...

Barbie, you're dumped. What a fun headline to write.

And it must be great not to worry about sticking to the rules. In fact, I imagine you'd be encouraged to break them. We could never run a campaign with Ken as the poster boy without all sorts of permissions. Oh, to be reckless!

It'd be interesting to know if this stuff works though. No (real) people with eye-contact (or animals). No body copy. No call to action. The campaign certainly has stand-out. My friends certainly talked about it. We certainly found out what it was all about. We liked it. I'm just not sure anyone actually did anything though.

Although I hope they did. It'd be depressing if no-one ever got to be reckless or silly or controversial again! (Although no call to action for a campaigning organisation is surely an arrestable offence?!)

Richard

Tuesday, 5 July 2011

If the world were a village of 100 people

I probably missed these the first time round, but here's some very cute and interesting infographics/posters from Toby NG. They'd look nice in the studio (although I'm not convinced they're all technically correct!).

Richard

Thursday, 30 June 2011

Are you local? (Part 1)

Finally, after nearly three months, I’ve heard back from all the charities I chose to benefit from Open’s Grand Giveaway in April. But why has it taken them so long to say thank you?

Well, they’re all small, local charities, you see, requiring real people (not an agency) to send me written appreciations of my gifts.

So here’s what my lovely neighbours sent me to say thank you…

The Simon Community

I know what you’re thinking. But this isn’t an online appreciation society for Simon Cowell. Neither is it a charity that supports those unfortunate enough to be addicted to electronic games of memory skill.

In fact, The Simon Community is a small charity that works with homeless people in my community. Their soup run stops at the end of my road, and every Saturday I skulk past on the way to spending three figures on Terramazon Cacao Nibs, flax oil and spelt burgers in the Camden Fresh and Wild (their organic shea butter seems to be the only thing capable of salving my weekend Pashley rash.)

Anyway, The Simon Community sent me a nice thank you letter, top-and-tailed by their Chief Exec, telling me a little bit more about what they do. Underwhelmed? Moi?

Not a bit. It was a lovely letter. And they are to me like honey to the bee.

Next time, Camden Young Carers…

Matt

Friday, 24 June 2011

Time for...


Last week saw the first inaugural Show & Tell sesh here at Open – a chance for us creatives to get together, drink coffee and chat about the good, bad or ugly work we've come across outside of these four walls.

And my favourite exhibit this week? This heart-wrenching cinema ad from Médecins Sans Frontières – which proves you don't always need cute kids and eye contact to really pack a punch.

Hannah