In the world of charity, lots of things seem to have been happening for a long time. Certain things are safe. Certain things are easy. Certain things present little risk. And sometimes these are the right things to do. But sometimes we need to push the boundaries, innovate, move things forwards, be different, stand out.
We're very lucky here at Open to have some brilliant clients who also believe this to be true. Paul Arden said it much better than I ever could though...
"If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else."
Richard
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