There has been much debate recently about whether or not charities should mention the recession in appeals. Despite much 'evidence' to the contrary, we instinctively thought that they should. So we did. In fact, we wrote an emergency appeal all about it.As a result, one of our clients is now £190,000 (or 316%) over target.
No, it wasn't a split test. But it was a cracking letter and the money flooded in. I guess it's all in the delivery.
James
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