Click here to download a big poster that tells you all about writing good headlines by showing you headlines that other people have written.
Of course, this means that this post essentially consists of me posting someone else's hard work which, in itself, consists of showing you other people's hard work. And that's before you include the very cool blog I pilfered it off in the first place in the equation.
God I'm lazy.
Anyway, it's brilliant and it looks good too. If it's your job to write things (appeals, brochures, charity of the year applications etc.) then you should have a look.
We're going to need some more people. So we thought we should start sooner rather than later. We've even done a Facebook ad – so hello if that's how you got here.
Our regular readers will know that we're the UK's fastest growing charity marketing agency. For those of you not in this line of business already, that means we raise money and awareness for good causes – on and off-line.
We offer good money, a lovely bright office in Islington at Holborn Studios, free massages and the chance to use your skills to make the world a better place.
Right now we're looking for experienced fundraisers from charities and charity-specialist agencies. And we also want to talk to Account Directors, Account Managers, Writers, Designers and Developers in the commercial sector who might want to make the jump.
If you're interested, please send a CV, a short letter introducing yourself and, if appropriate, some examples of your work to jobs@openfundraising.com
Thanks for reading this self-aggrandizing and formulaic blurb. Something more fun will follow soon. But do please get in touch...
A very, very interesting blog post at Harvard Business Review about the effects of opt-out opportunities on subsequent giving and what this says about donor motivation.
At Christmas, we worked with WWF on their most successful appeal ever – to help save the tiger. As part of the appeal, we asked donors to write messages of support to the rangers who work in the field. And here are a few of the many thousands that came back.
Our Paypal/Oxfam Haiti appeal, meanwhile, looks like hitting seven figures. And we hit the streets yesterday with an appeal for British Red Cross. Fingers crossed.
Open was set up to bring the right people together to change the world. So it seemed pretty obvious to hook up a company that makes it easy for over ten million of of us to transfer money with an organisation that needs a load of money in Haiti right now.
If you haven't had one of these rather functional but highly effective emails from PayPal already then we're a bit surprised. But you can give here anyway.